The Get Connected series from bcdW Magazine is all about people—their stories, their journeys, and the connections they build. It highlights individuals from diverse backgrounds and cities, whether they are the visionaries behind innovative plans or those who support and enable these initiatives.

Through this series, bcdW Magazine aims to discover, showcase, and connect remarkable people from around the world, exploring the unique stories, ambitions, and ideas that shape cities, communities, and industries.

Designed as an ongoing editorial project, Get Connected will continue to feature inspiring individuals from cities worldwide, revealing not just what they do, but who they are and how they connect with the world around them.

bcdW Magazine, centered on its New York Chapter, has launched A-TO-A Connect, featuring a trinity of Stage, Project Table, and Community. At its core, this initiative is about people and the relationships they create.

Unlike TED or SXSW, where the spotlight ends with the presentation, bcdW actively supports execution beyond the stage, turning ideas into tangible projects. Through these connections, new jobs in the U.S. are created, and local organizations discover innovative ways to solve challenges through global collaboration.

bcdW Korea was established to harness the unique opportunities arising from connecting Korea and the U.S. It acts as a forward base for projects that only make sense through bilateral collaboration, emphasizing human connections as the driver of business and creativity.

By leveraging Korea’s distinctive market and cultural strengths, bcdW Korea serves as a launchpad and agency—helping individuals and teams turn connections into actionable business initiatives while maintaining the human story at the center.

As the representative of bcdW Korea, Daniel Yoonki Lee is more than a marketing executive—he is a connector, a talent manager, and a bridge between Korea and the U.S. With over 20 years of experience in ATL, BTL, digital marketing, and integrated media communications (IMC), Daniel has dedicated his career to turning opportunities into real action.

Daniel began his journey in broadcasting, where he honed his storytelling and production skills, laying the foundation for his later work in brand communication. Over the years, he has led campaigns across diverse industries—including IT/CT, FMCG, healthcare, F&B, and public sector projects—bringing creativity, strategy, and execution together in every initiative.

At SK Planet and Leo Burnett Korea, Daniel spearheaded digital campaigns and global marketing strategies, managing brand campaigns for major clients like SK Telecom and SK Planet. From TV to online platforms to offline activations, he consistently delivered consumer-centered marketing and digital innovation. His experience as a production director at CTS Christian TV further sharpened his ability to craft compelling narratives that resonate with audiences.

Today, as the CEO of bcdW Korea, Daniel manages projects connecting Korea and the U.S., ensuring that each initiative serves as a strategic launchpad for global collaborations. He translates the essence of diverse brands for both Korean and international teams, leveraging his expertise in marketing strategy, content development, and storytelling to enable real-world execution and meaningful connections.

For Daniel, it’s not just about campaigns—it’s about the people behind them. By focusing his accumulated experience on individual brands, he aims to foster long-term brand value and build lasting consumer trust, bridging cultures, markets, and ideas along the way.

With Daniel at the helm, bcdW Korea is poised to become an inspiring hub of global collaboration, creativity, and impactful connections. The journey has only just begun, and the possibilities are exciting.